About Hallie
For more than fifteen years, Evenstar Strategies Founder and Principal Consultant Hallie Kennedy has helped law firms, legal associations and non-profits grow revenue, strengthen brands and build lasting relationships. A seasoned strategist and fractional CMO, she blends creative vision with data-driven execution.
Hallie’s track record includes leading marketing and business development for the two largest legal associations in North Carolina. Most recently, at the North Carolina Advocates for Justice, where she exponentially increased outside investments from vendor partners in just two years.
She has also guided law firms nationwide to modernize marketing and client intake, partnered with global associations on membership and sponsorship growth, and helped international nonprofits elevate messaging and donor engagement.
Known for translating complex goals into clear, actionable plans, Hallie combines deep sector knowledge with a collaborative, hands-on style rooted in curiosity and care.
At Evenstar Strategies, she brings this rare mix of creativity and operational rigor to every engagement — helping clients clarify their vision, connect with their audiences and unlock sustainable growth.
About Griffin
For more than a decade, fractional CFO and financial strategy consultant Griffin Kennedy has helped businesses navigate complex financial landscapes, from rapid-scale franchise operations to venture-backed life sciences startups.
Griffin's track record includes owning, operating and scaling multi-unit franchise portfolios generating millions in annual revenue, analyzing venture debt portfolios exceeding $100M for life sciences companies ranging from pre-clinical to publicly-traded, and conducting financial statement audits for organizations with revenues from $10M to $20B at PricewaterhouseCoopers.
Known for his innate ability to translate complex financial and economic concepts into clear, actionable guidance, Griffin combines Big Four rigor with genuine empathy for the challenges business and organization leaders face.
At Evenstar Strategies, he brings a rare mix of technical expertise, operational insight and people-centered communication to every engagement — helping clients strengthen financial foundations, make confident decisions and understand sustainable profitability. He is a strategic financial resource to clients while also serving as an adjunct lecturer in various graduate courses at UNC Kenan-Flagler Business School, where he received the David E. Hoffman Award for excellence in teaching in 2014.