About Hallie

For more than fifteen years, Evenstar Strategies Founder and Principal Consultant Hallie Kennedy has helped professional service firms, membership associations and non-profits grow revenue, strengthen their brands and build lasting relationships. A seasoned strategist and fractional CMO, she blends creative vision with data-driven execution.

Hallie’s track record includes leading marketing and business development for one of North Carolina’s largest legal associations, where she exponentially increased outside investments in just two years. She has also guided law firms nationwide to modernize marketing and client intake, partnered with global associations on membership and sponsorship growth, and helped international nonprofits elevate messaging and donor engagement.

Known for translating complex goals into clear, actionable plans, Hallie combines deep sector knowledge with a collaborative, hands-on style rooted in curiosity and care.

At Evenstar Strategies, she brings this rare mix of creativity and operational rigor to every engagement — helping clients clarify their vision, connect with their audiences and unlock sustainable growth.